
Social media for acupuncturists and CAM clinics, by a practitioner — for practitioners.
Real medicine. Real clinics. Against the barcoding of patients.
What you get
Every week, on a schedule, without you writing copy:
- 2 posts — Facebook + Instagram feed
- 1 reel — Instagram Reels + TikTok ready
- Royalty-free images, licensed music, professional editing
- Personalized watermark on every piece
- Pre-generated, batched — your clinic stays on cadence
You spend ~10–12 minutes per week reviewing + approving. We never log into your accounts. Your clinic owns everything.
How it works in 5 steps
- Onboard once (~30 min) — tell us your modality (acupuncture / herbs / integrative) and your clinic’s voice
- We create the week’s content on the Lu-Social platform
- You review on your dashboard — approve, edit, or reschedule (~10 min)
- Metricool publishes to your Facebook, Instagram, TikTok automatically
- You see analytics in your Metricool dashboard
You stay in control. We do the work. The medicine reaches more patients.
The Founder Tier
$200/month
Pre-launch rate — goes up $50 at launch June 1st. 10 spots.
- $200/month now, pre-launch — lock this in before June 1st
- June 1 (launch) — rate moves to $250/month. The price increases $50/month when we go live.
- July 2026 — rate moves to $300/month. Another $50/month increase. Founding closes when all 10 spots fill, or we hit standard pricing.
- No contracts. No lock-in. Cancel any time
- No setup fee
- Personalized watermark on every piece — depth of personalization expands as the platform matures
- Help shape the product — your feedback shapes its evolution
Who this is for
- Solo and small-group acupuncture practices
- Clinical herbalism + Chinese medicine clinics
- Naturopathic practices
- Integrative practices (pediatric, women’s health, sports recovery)
Specialization is the moat. We don’t serve practices outside complementary and alternative healthcare.
Why this exists
The wellness-industrial complex produces sunset-and-quote content at scale. Patients aren’t barcodes; clinicians aren’t influencers. lu-social is the social-media production studio that lives inside a clinic — built by a 20-year practitioner who got tired of watching the wrong content fill the feed.
We’re a small, sustainable tool. Limited cohort by design — starting with 10 founder spots. Mission-aligned only.
See what we produce
lu-social already runs the social-media production for two real properties. The feeds below are the direct output of our stack — same clinician voice, same posting cadence, same operational rhythm Founder Clinics will receive.
Makari Wellness — Michael’s own acupuncture + herbalism clinic (20+ years):
- Instagram: @makariwellnessmw
- YouTube: @makariwellness
- Facebook: Makari Wellness
Rootworth — values-aligned movement against corporate medical monopoly:
- Instagram: @rootworth
- Facebook: Rootworth
Scroll either feed. That’s what lands in your clinic’s accounts on the schedule we agree to — calibrated to your voice, not Makari’s or Rootworth’s.

